YouTube has formed a new team of healthcare partnerships to meet the ever-changing digital health needs of consumers and continue to connect people with credible health information.
The team is led by new director and global head of health and public health partnerships, Garth Graham, who has joined the Google-owned video site since CVS Health, where he held the position of responsible for community health. Previously, he was Assistant Undersecretary in the US Department of Health and Human Services.
Graham wrote in a blog post: “To some, coming to YouTube may seem like an outlier in my CV, but I’m excited to bring all facets of my experience together to serve as a bridge between the clinical world and YouTube.”
YouTube will work with organizations such as the American Public Health Association, Cleveland Clinic, Harvard School of Public Health Forum, Mayo Clinic, National Academy of Medicine, Osmosis and Psych Hub.
The company has also partnered with the Association for Healthcare Social Media to build on the success of healthcare professionals on its platform, including Mama Doctor Jones, Kati Morton and Mikhail Varshavski, and provide resources to d ‘other.
Graham wrote: “My team’s mission is to empower people to live their healthiest lives through knowledge, support and inspiration. Most importantly, we want to ensure access to credible and factual information from reliable sources. But with so much information available, the question becomes: how do you know what information is credible? And how do you find sources that make complicated medical jargon more accessible and easier to understand? “