YouTube deploys dedicated hashtag pages

YouTube rolled out new pages for hashtags this week, giving users a new way to discover related content.

Viewers who register a specific hashtag on YouTube, whether through a computer or through the mobile apps of the Google-owned video site, will be redirected to a dedicated page that displays videos with that specific hashtag, sorted to keep the ” best ”at the top although YouTube did not specify what“ better ”means.

Prior to deployment, when users searched or clicked on hashtags, they saw a combination of content using that hashtag and other related content.

New hashtag landing pages are not directly accessible through search, but viewers can navigate to the hashtag landing page of their choice through a URL, for example by typing to navigate to the hashtag. #teamtrees hashtag page.

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