You need a rapid response team for the new era of rapid advertising

“Fast Advertising” was propelled into the marketing spotlight with the launch of the intelligent Aviation Gin spot marketing, “The Gift That Does Not Give Back” in response to Peloton’s 2019 holiday ad “The Gift That Gives Back”. Due to its instant success, rapid advertising represents an emerging genre of marketing that connects with popular, cultural and social trends and memes – on a large scale. By augmenting traditional efforts, rapid advertising can help accelerate modernization and brand relevance to high-demand connected consumers.

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