Will changes in ad technology leave publishers and marketers stranded on Apple Island?


A monolithic change will accompany Apples Application tracking and transparency framework when the application begins this spring. Ad targeting, measurement, monetization and data will be stripped of their Rosetta Stone, Apple’s IDFA – and the app ecosystem is eagerly seeking answers on how to generate and calculate ROI. with advertising.

Do not miss Marketing profession, a new series featuring top executives sharing their thoughts on the importance of leveraging the intersectionality of marketing, finance, technology, people and the boardroom to drive growth of the company. Grant.


Leave a Reply

Your email address will not be published. Required fields are marked *