Why Scotts Miracle-Gro puts creation and media under one roof with VaynerMedia

Two years ago, Scotts Miracle-Gro dipped his toes in the waters of VaynerMedia when it asked the agency to handle the creative work for Ortho, its line of pest and weed control products. The company, which sells fertilizer, soil, and other lawn and gardening products, was clearly impressed: last fall, VaynerMedia is now creative and …

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