What the pandemic Super Bowl reality says about the big game’s advertising future



During the first pandemic Super Bowl, all bets were off. Some of the Big Game’s longtime advertisers have chosen to stay away, while newcomers have flocked to the mass-aired show. For the most part, brands have avoided reflecting the realities of the pandemic, economic hardships and politics, or aligning with the causes – instead of giving viewers …

Leave a Reply

Your email address will not be published. Required fields are marked *