Do you remember those old school projectors they had in school? Every time the projector was out in class, I knew I was going to have fun. The teachers allowed us to go up and write on the projector, and it was just more collaborative.
This is a bit like the whiteboard in business. As a marketer, you probably have a lot of brainstorming sessions where you create landing pages, write copy, and create a strategy for a campaign.
And brainstorming sessions and the whiteboard go together like peanut butter and jelly.
In this article, we’re going to dive into the whiteboard and learn how you can use this process to improve your brainstorming sessions.
What is the whiteboard?
The whiteboard is the process of collaborating in brainstorming sessions on a whiteboard. This can be done remotely or in person. Basically, whiteboard sessions use a tool where you can draw, place sticky notes, chat, send files, or type notes. Virtual whiteboards should have the same benefits as the in-person whiteboard – every team member can comment, edit, and share.
While whiteboard sessions are great, it’s easy to lose control of a brainstorming session. To complete a whiteboard session, we’ve put together some tips.
1. Be creative.
One of the best parts of a whiteboard session is that it allows your team to be creative. People can share documents, set up sticky notes as reminders, and share their ideas with the team. When you’re in person, it’s fun to let everyone on your team use the whiteboard, so everyone has a chance to jot down notes and share their thoughts.
2. Stay focused.
With any brainstorming session, it’s easy to lose sight of what the goal is. To stay focused, we suggest that you write your goal at the top of your whiteboard, so that everyone can see and know what they are supposed to be doing. When off topic ideas are brought up, write them in a section on the side for ideas to follow.
3. Encourage meaningful conversation.
Brainstorming sessions also allow teams to have meaningful conversations about different ideas. No idea is too small and everyone should feel confident in speaking up. The purpose of a whiteboard session is to engage and collaborate with your team members. It’s supposed to be interactive. These sessions also help people feel heard and appreciate that their ideas are being considered.
4. Keep the board organized.
When you run a whiteboard session, it’s important to keep the board organized. Even if this is brainstorming, your ideas should be labeled in sections, so everyone knows which idea relates to which topics. This is also where you can add a side section only for “off topic” ideas. You will still want to write them down, even if it has nothing to do with the topic in question. later and keep the meeting focused.
Now that we know what the whiteboard is and how to be successful when hosting a meeting, let’s go over some remote whiteboard tools to help you have a successful virtual brainstorming session.
As we mentioned above, the whiteboard can also be done remotely. It doesn’t have to be a face-to-face activity. In fact, remote whiteboard meetings can be just as effective because everyone can use the whiteboard at once and have full visibility of it at the same time.
Below, let’s go over some whiteboard tools to use in your video conferencing meetings.
Remote whiteboard tools
A great thing about Zoom is that there is a whiteboard tool built into the video conferencing software. If you’re using Zoom for your remote meetings, you don’t need to look any further for a whiteboard tool.
To access the Zoom whiteboard, click the Share screen button, then click Whiteboard. One of the features we like about this tool is that other participants can annotate and participate in the writing on the whiteboard (if allowed). This is also good because you can turn this feature off if you want.
If you don’t use Zoom, or prefer to use another whiteboard tool, Microsoft has a great option. With this tool, all team members can edit and comment directly on the screen in real time.
The whiteboard is also endless, which means you can draw, type or add sticky notes as much as you need. You can also save your whiteboards, so you can continue to use the tool as much as you want, while returning to old sessions.
Conceptboard is another remote whiteboard tool that you can use in your meetings. With this tool, you can see the cursors live and anyone can collaborate at the same time.
Additionally, this tool has video conferencing capabilities, so you can talk to your team while you brainstorm.
Limnu is a best-selling realism online whiteboard tool. It looks like a real whiteboard, but it has the functionality of the online whiteboard such as collaboration. Anyone can edit in real time, but you can also limit permissions if needed. In addition, there is a chat box feature which is useful for those who do not have editing permissions to give their point of view.
The whiteboard is a great way to collaborate and reflect with your team. And the best part is, you don’t have to be in person to have collaborative meetings. With the remote whiteboard tools, you can organize a brainstorming session just as easily.