As with most major events since last March, screens replace the Las Vegas Convention Center for CES 2021, and Pinterest helps brands on its platform recreate the CES experience on these screens.
Pinterest said its major customers are using its platform to virtually share the in-person CES experience and meet their goals of sharing the latest product news and audience information via decks, talks and videos. created by Pinterest, which are accessible in all organizations, giving viewers access to more executives than they would otherwise encounter in the living room and during sessions.
One of those tech brands is Motorola, which started using automatic auctions Pinterest in Q4 2020 and saw it become the most effective driver of qualified site traffic among its social efforts.
Electronics searches on Pinterest increased 70% year-over-year from January to November 2020, and the platform said it has identified 75 million tech and telecommunications pioneers who can be reached via his Ads manager.
Global Head of Strategy & Marketing, Travel & Technology Ashish Arya and Chief Information Officer Eric Alessi wrote in a blog post: “There wasn’t much to choose from when we bought our first cellphones: make, model, storage size – and that was almost it. Everyone’s phones looked more or less the same. And in some ways, that was part of the appeal. Having the same device as your friends was like a status symbol or a way to fit in. “
This is no longer the case, because the desire to personalize has taken over. A Pinterest study found that 50% of tech buyers choose devices that match their style or personality, with that number rising to 60% among Pinners.
Arya and Alessi pointed out that while price and functionality are still the primary drivers of purchasing decisions, buyers also consider color palettes, form factor and aesthetics, as well as accessories such as cases and charms, and to what extent the devices can support their hobbies through add-ons or apps.
As mentioned in the Pinterest predicts report that was released last december, digital decorating was named a top trends for 2021, with Pinners looking for things like custom icons, lock screens, and playlist covers. Apple’s beginnings iOS 14 last September was also a factor.
With people confined to their homes by the pandemic, searches for computer and gaming configurations increased nearly threefold between November 2019 and November 2020, with people moving from interim solutions to more permanent configurations.
Arya and Alessi wrote: “Home workers need flexibility and comfort, whether they are in a sprawling home office or in a closet. This makes ergonomics, device compatibility and space efficiency more important than ever. For games, people want equal specs and aesthetics. First of all, they must have the right equipment: microphones, monitors, etc. But they are also looking for more elegant elements, trying to create the right atmosphere. This means queries such as “custom gaming desks”, “RGB lights”, and “vibrant lights”. “
Pinterest shared three ways that device makers and app marketers can incorporate the shift to personalization into their strategies:
- Offer a range of sizes, colors and configurations: Think about the different ways that people incorporate devices into their homes and routines. You can even include tools on your site to help people set up the perfect option.
- Show people how your devices can adapt to their style: When developing advertising campaigns and creatives, consider showing the devices in different types of setting or supporting different types of hobbies.
- Facilitate the personalization of the user experience: Think about how people will interact with your app or screens. You can even come up with different presets for a specific aesthetic or interests to help people.