We must redefine and deepen our sense of culture

“I’m doing this for my culture.” Twenty years ago, Jay-Z made a statement in his 2001 classic, “Izzo (HOVA)”. He established a phrase that would become a mainstay of the hip-hop vernacular. The implication of these words, however, runs deep, especially when it comes to marketing, and perhaps even more important today than ever. The…

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