Walmart renames extended advertising business Walmart Connect

Walmart’s advertising business is getting a new name and a partnership with advertising technology company The Trade Desk to expand outdoor media opportunities, the retailer announced today. Formerly known as the Walmart Media Group, Walmart Connect’s goal is to develop alternative revenue streams with a company that “is poised to become one of the Top 10 Advertising Platforms.”

Leave a Reply

Your email address will not be published. Required fields are marked *