Walmart plays bigger role in brand advertising budgets



As more retailers like CVS and Walgreens launch media networks to capture a greater portion of brands’ advertising budgets, Walmart’s advertising business has announced three new partners for its Walmart Advertising Partners platform. Top Line Harvest Group, Tinuiti and Stackline agencies join beta partners Flywheel, Kenshoo, Pacvue and Teikametrics. Lex Josephs, vice president of ad sales and …

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