Virtually sample 4,000 eyeshadow shades with Pinterest’s new AR trial feature


While most people prefer to try on makeup before buying, inviting customers to touch the same product samples and rub them all over their faces is a pretty clear violation of current health and safety guidelines. In the meantime, Pinterest is helping users mimic this real-life experience as closely as possible with a feature that Snapchat has become widespread: augmented reality.



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