Vineet Mehra leaves Walgreens Boots Alliance

Vineet Mehra came out as the Walgreens Boots Alliance Marketing and Customer Director, Adweek can confirm.

A Walgreens spokesperson today confirmed that Mehra, who joined Walgreens in January 2019, “made the decision” to leave the company. Its last day will be February 2.

It has been almost exactly two years since Mehra first joined Walgreens as the Brand’s Marketing Director. Last July, he was also elevated to the position of Director of Clientele. In his role within the company, four Marketing Directors report to him, as well as various departments focused on marketing such as insights, marketing technology and marketing operations.

Mehra’s most prestigious job at Walgreens Boots Alliance is likely the digital overhaul of the retailer of its loyalty program. The partnership involved teaming up with Adobe Experience Cloud to create personalized experiences for the 100 million members of its loyalty programs in the US and UK.

“What we’re trying to do here is create transparency, convenience and simplicity by orchestrating much of the complexity out of the front line in healthcare and to automate and meet the needs. customers where they are, ”Mehra told Adweek during the redesign rollout in June 2020..

Under his leadership, the Walgreens Boots Alliance also expanded its relationship with the WPP agency, which manages the brand’s public relations, marketing and advertising efforts. This agreement is in place until 2022, with the parties having the option of extending it until 2024.

At the time of publication, representatives for Walgreens had not responded to a request for comment on Mehra’s successor.

Prior to joining Walgreens Boots Alliance, Mehra was Marketing Director and Revenue Director of Ancestry and spent three years in various marketing roles at Johnson & Johnson.

Leave a Reply

Your email address will not be published. Required fields are marked *