Viant, owner of MySpace, wants advertisers to move away from individual tracking

Viant today added its name to the list of state-owned companies in the burgeoning advertising technology industry. Trading as a DSP on the Nasdaq, Viant opened at $ 25 a share and quickly saw its price jump 20%. Listed companies like The Trade Desk, Magnite, LiveRamp, and Criteo have all seen their valuations skyrocket …

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