Verizon Adapts Adfellows Program To Become A Virtual Experience For Entry-Level Marketers

While the last cohort of Verizon Adfellows program won’t be spending six months in New York this year, they’re getting a top spot at the tables of big brands and agencies.

The Diversity Research Fellowship for Entry-Level Marketers virtually entered its fourth year today. The 27 participants, who have some marketing experience or are changing careers, will have the opportunity to participate in specialized tracks focused on creative or analytical work / insights. The ultimate goal of the program is to hire 90% of participants into full-time positions.

With the pandemic shaking up all face-to-face programs, Verizon will introduce new educational tools and training for fellows, increase the number of marketing thought leaders, and match each attendee with a former Adfellows to facilitate remote mentoring and networking. in the previous classes of the program.

Verizon is also developing the Adfellows brand and agency partnerships. IBM, Visible and Amobee join American Express, Walmart and Anheuser-Busch as partner brands, while Madwell, Pentagram and EP + Co will be added as agency partners in a list that already includes the list of agencies from WPP.

Diego Scotti, Executive Vice President and Chief Marketing Officer of Verizon founded the program in 2017, told Adweek that it was a priority for Adfellows to adjust their program amid the pandemic to provide them “with an experience that fully immerses them in the marketing industry.”

Scotti also encourages industry leaders to partner with Adfellows so that everyone “can all work together to really create a diverse pipeline.”

“I want other marketers to know that there is a huge diversity of talent,” he said. “I often hear that leaders don’t hire diverse talent because they can’t find them. They just aren’t looking hard enough.

With six months of mentorship to come, Scotti said he hopes the Adfellows leave the program knowing “their voice matters and the industry needs their perspective.”

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