Trump’s grand deployment; Most Expensive Artwork in the World: Thursday First Things First


Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be posting the content to First Things First on Adweek.com every morning (like this post), but if you’d rather have it come straight to your inbox, you can sign up for the email here.

Since the riot on Capitol Hill last week, Trump has effectively become a social media outcast. Twitter locked her beloved account, then issued a permaban for incitement to violence. Facebook and Twitch having locked his accounts for the remainder of his presidency. Then there is the temporary ban on Youtube, and even TikTok, on which he is not present, has deleted videos of his speeches with allegations of electoral fraud.

And yet another platform follows, with Snapchat permanently banning the president’s account.

If you’re an average college graduate, you’ve spent $ 180,000 on your degree and you’re still struggling with the crippling task of paying it off. Natural Light has transformed this collective burden into “the world’s most expensive work of art,” which takes the form of a swirling cyclone of 2,600 real degrees rented to students for $ 100 each.

Enter the vortex: The work was named “Da Vinci of Debt” after the most expensive piece of art ever sold at auction.

Super Bowl LV will be unusual for a myriad of reasons, one of which is how and which advertisers will show up for the Big Game. We’re already seeing some differences, as many brands that regularly run ads during the game, including Pepsi (just the Pepsi brand, not PepsiCo), Hyundai, and Olay, are opting out this time around. Meanwhile, brands that have performed well over the past year, like Fiverr, Vroom and Scotts Miracle-Gro choose to advertise during the Super Bowl for the very first time.

Check out the details of all three campaigns, including Vroom’s announcement, which has already been released.

  • Plus, explore the Super Bowl LV ad tracking: It’s that time of year again! Our Super Bowl 2021 tracker has been launched. Join us as the Big Game approaches as we celebrate the most important part of the event: the commercials. We will document all the action here, so check back for daily updates.

Lawmakers and regulators focus on both consumer protection privacy and to preserve competition, it may be necessary to consider some trade-offs, an enigma highlighted by the latest investigation into Google’s proposed changes to its web browser. As UK authorities examine Google’s Privacy Sandbox as a post-cookie online advertising solution, they will need to consider whether it would further strengthen the tech giant’s market dominance even more firmly.

A balancing act: “It will be good to try to draw a line between what Google can and cannot do in the UK”

We’ve learned over the past few years that systemic racism and other prejudices can creep into artificial intelligence, even if the developer doesn’t intentionally form those assumptions there. At CES 2021, Annie Jean-Baptiste, head of product inclusion at Google, explained several ways her team is breaking down the biases that appear in the data upon which machine learning relies.

Ending AI bias: It is about responsibility and establishing a common language for discussing diversity.



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