To grow its advertising business, LG uses SpotX as its primary SSP



SpotX is now the leading global supply-side platform for LG Electronics as the smart TV maker looks to ramp up its advertising business, in which rivals Samsung and Vizio have recently invested significantly. LG, the world’s second-largest smart TV maker, invested around $ 80 million in January for an around 60% stake in Alphonso, a TV …

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