Once activated, users can enjoy the question and answer stickers in several ways. When commenting, viewers can use the “?” to make their comment a question. Video creators can then filter their comments to view all questions and record a video response. The feature also works in live streams, where creators will have the ability to share and answer questions from their viewers in real time.
Finally, TikTok adds a separate “Q&A” tab to creator profiles, which will group together all the questions a creator has already answered. Viewers can also submit new questions directly from this question-and-answer section.
Questions and answers are already part of TikTok culture, as the app already allows users to to specific comments. But comment sections can easily get heavy on popular videos, so having a dedicated way to ask and answer questions could make it easier for creators with many followers. It also gives them the tools to avoid answering the same questions over and over again.