TikTok on Wednesday introduced TikTok for Black Creatives, a new incubator program to invest in and support emerging black musical creators and artists on its video creation platform.
The three-month program will involve 100 black music creators and artists, and will include inspiring town halls with black entrepreneurs and successful celebrities, community building forums, and educational events with TikTok leaders.
TikTok has partnered with Macro, a cross-platform media company founded by CEO Charles D. King to represent the voices and perspectives of people of color, in a grant to be used for educational resources, the ‘production equipment and other creative content development tools.
Macro will also advise TikTok on elements of the process, including speaker selection, programming content, and professional and business development opportunities for creators.
Black TikTok creators who meet the eligibility criteria can apply until January 27, with finalists to be announced in February.
Macro Brand Director Stacey Walker King said in a statement, “We are thrilled to partner with TikTok to identify, uplift and support black designers. The black designer community on TikTok is at the forefront of culture and trends, and Macro takes pride in helping amplify and showcase their immense talent. “