Museums in New York are open with Covid-19 compliant rules, staggered entry, and limited capacity. But art lovers might not feel comfortable going to their favorite galleries during a pandemic, so Verizon and The Metropolitan Art Museum has developed a unique new way of discovering the museum from home.
The art of framing
the telecommunications company has partnered with America’s largest art museum to launch The Met Unframed, a mobile-only virtual experience featuring more than 12 digitally rendered galleries and nearly 50 works of art from the Met’s vast collection.
The five-week experience, accessible at themetunframed.com from any 4G or 5G smart device, also allows users to play games that unlock augmented reality (AR) versions of the art that can be viewed virtually at home.
“The Met Unframed enhances digital inclusiveness for an audience that may never have experienced art in such a personal way,” said Andrew McKechnie, Creative Director of Verizon. “We use the power of technology and enhancements made by Verizon 5G to provide extensive access, in-depth training, and opportunities for interactivity and sharing to beloved works of art from one of the world’s most renowned museums. in the world.”
Putting AR in “ art ”
Met Director Max Hollein added that the experience allows people “to learn more about the works in a fun way and, through AR, to enjoy the introduction of art into their own environment. . The Met Unframed expands the ways we can understand, experience, and appreciate art.
Verizon brought in production studio Unit9 to work with the Met’s curatorial team to digitally render some of the museum’s iconic locations and exhibits, such as the Great Hall and Temple of Dendur. Unit9 senior producer Jason Legge said the process began in August, with his team eventually curating four digital galleries aligned with the themes of power, home, nature and spirituality.
“The hardest part of the process was also the most fun – recreating America’s most iconic art institution in WebGl,” said Legge. “The games were actually the easiest part – so much craftsmanship went into the Great Hall, Dendur and every square inch of the museum.
The convergence of art and technology
Famous art that AR brings to life includes Washington Crossing the Delaware (1851) by Emmanuel Leutze and The Unicorn Rests in a Garden (1495-1505) by The Met Cloisters’ Unicorn Tapestries, both available to users on Verizon 5G Ultra Wideband.
Additional games within the experience, including trivia questions, puzzles, and a ‘Zoom and Spot’ challenge, also encourage careful observation of the art and accompanying descriptions and content. Another game, “Analysis,” uses the Met’s infrared and XRF curatorial documentation scans to offer insight into the underlying designs and other hidden details of the Met’s paintings, which might go unnoticed on a visit to the Met. nobody.
“The convergence of art and technology is stronger and more important than ever, so I hope we’ve helped inspire people,” added Legge. “Personally, I really hope we have inspired copy projects in the near future. I would love to see other agencies and institutions attempting something similar. “
Production company – Unit9
Mindy Lubert – Production Manager
Giacomo Vigliar – Commercial Director
Jason Legge – Senior Producer
Jakub Jakubowski – Games Director
Evi Nathanaili – Project manager
Karol Goreczny – Artistic Director
Scott Ashmore – Technical Director
Max Rusan – Technical manager
Luc Palombo – Senior Developer
William To – Front-end Developer
Julian Faas – Movement designer
Mathew Borrett – 3D Environment Artist
Shaun Larkin – 3D Artist
Dani Valkova – Sound Designer
Isabelle Kim – UX Manager
Luis Chique – 3D Animator
James Stokes – QA Manager
Alex Hughes – Editor
Davide Bianca – Creative Director (Pitch only)
Yifei Chai – Creative Director (Pitch only)
Romain Demongeot – Creative Director (Pitch only)