On the 35th anniversary of the Federal Holiday celebrating its anniversary, lifestyle brand Kith has teamed up with the estates of Dr. Martin Luther King Jr. and The New Yorker to produce a limited edition clothing collection for honor the life and legacy of Dr. King.
According to a press release, the collection includes shirts and sweatshirts with graphics from the 1963 March on Washington for Jobs and Freedom, where Dr. King gave his infamous “I Have a Dream” speech. It will also include archival covers of The New Yorker by artists Edward Sorel and Diana Ejaita to “honor both Dr. King’s historic leadership and his continuing impact.”
“The New Yorker has a rich history of showcasing the defining moments of the time and the people on its cover,” Eric Gillin, business director of the culture division of parent company Condé Nast, said in a statement. “With Kith, we leverage the power of these images to celebrate a man whose legacy has never been greater.”
A spokesperson for Kith was not available by the deadline.
Support continued activism
Half of the proceeds will be donated to the Drum Major Institute, a non-profit organization founded by Dr King which is now headed by his son, Martin Luther King III. The remaining 50% will be distributed among the Youth Direct Action Fund, March for Our Lives, DoSomething and the Alliance for Youth Action to “support continued activism and critical humanitarian work in the field,” the statement said.
In a video on Kith.com and the brand’s social channels, Marlon Beck II, Senior Project Manager at Kith, spoke to Martin Luther King III about how young people can best honor Dr. King’s legacy.
“Spending time with Martin Luther King III, the modern leader of a movement that is deeply personal to me, is an almost unfathomable opportunity,” Beck said in a statement. “As a young African American myself, I am honored to have worked on a collection that pays direct homage to the great Martin Luther King Jr., as many of the values I stand for today are inspired by him. .
The limited-time collection will be available in Kith stores and on Kith.com. It won’t go on sale on New Yorker’s ecommerce site, which launched in November, however.
According to a spokesperson for The New Yorker, however, the magazine hopes the collaboration will help it capitalize on its popularity with younger audiences after has been identified as one of the fast growing brands among Gen Z by market research firm Morning Consult.
The collaboration with Kith also reflects the “New Yorker’s expanded ambitions in consumer goods”. The spokesperson noted that The New Yorker plans to launch additional apparel collaborations in 2021.