This Kit Kat ad, while unofficial, is a master class in the power of simplicity


LONDON – Bill Bernbach, a pioneer in the advertising industry, argued that to be effective, advertising has to get to the bottom of something that his audience knows to be true.

Don’t miss Marketing profession, a new series featuring top executives sharing their ideas on the importance of leveraging the intersectionality of marketing, finance, technology, people and the boardroom to drive growth of the company. Grant.


Leave a Reply

Your email address will not be published. Required fields are marked *