This Kit Kat ad, while unofficial, is a master class in the power of simplicity

LONDON – Bill Bernbach, a pioneer in the advertising industry, argued that to be effective, advertising has to get to the bottom of something that his audience knows to be true.

Don’t miss Marketing profession, a new series featuring top executives sharing their ideas on the importance of leveraging the intersectionality of marketing, finance, technology, people and the boardroom to drive growth of the company. Grant.

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