You know LinkedIn – the professional, polite and responsible brother of the social media sphere.
Whereas the social network has 722 million + members, you almost certainly already have a profile.
The statistics on its effectiveness and use are mind boggling: for example, three people are hired every minute on LinkedIn, and the network reports a 55% increase in conversations between connections just in the last quarter.
If you’re like me, you read these stats and feel should get the most out of your LinkedIn experience. But navigating a world of over 700 million people can seem quite daunting – and like any social network, there’s a lot of spam from publishers clogging the feeds with self-promoting material.
You’ve probably seen these squeak-worthy items. Things like, “I was rushing for a job interview, but I stopped to help a woman pick up a bunch of papers she had left in the lobby. It turned out she was the manager. recruitment. I found the job there. #Karma ”
But, unique among social media platforms, you can rest assured that individuals show up on LinkedIn with work in mind. This means that LinkedIn users are ready for social sale, and there are plenty of opportunities to find, connect, and build relationships with potential prospects on the network.
The data back it up: a HubSpot study of more than 5,000 companies was found LinkedIn traffic generated almost three times the conversion rate of visitors to leads from Twitter or Facebook.
This is extremely valuable in any profession – and especially if you work in the B2B space.
So how do you focus on a community of people in your industry or with common interests to make the most of this vast network? Enter: LinkedIn Groups.
Here, we’ll explore what LinkedIn Groups are, along with LinkedIn Group best practices and the most awesome groups to join on the network. Let’s dive in.
What are LinkedIn groups?
LinkedIn Groups is a space dedicated to professionals to share their expertise, seek advice and establish meaningful relationships. They’ve been around for some time, but as the social media trend moves towards more intentional and self-selected communities, their importance continues to grow.
Groups represent a targeted opportunity to build your personal brand and professional community on LinkedIn.
Only members of a specific group can view, post, or comment on conversations within that group. Groups can define their own admission criteria and establish administrators as guardians.
By default, your group affiliations appear at the bottom of your LinkedIn profile in the “Interests” section. You can change visibility for specific groups – one of the many ways to customize the way your LinkedIn profile represents your personal and professional brand.
Groups not listed do not appear in search results and only other group members will see the group information on your profile. These more private communities require a direct link or administrator invitation for access.
Best practices of LinkedIn groups
To get the most out of LinkedIn group communities, be a good member of the community. Consider that your golden rule in this ecosystem. Let your hard work and insight speak for itself – avoiding blatant self-promotion or outright spamming.
Other best practices to become a valued member of the group include:
- Contribute first – Bring value to the group. It builds confidence and provides greater value you in the long term as well. Getting started with an off topic post or a link to your own content is a great way to get banned or banned. [/ignored].
- Listen and get involved – Unless you are the founder and creator of the Group, remember that you are participating in an ongoing conversation. Take the time to listen and observe. Pay attention to the subjects, tone, and people the group recognizes as experts or authorities. Try to like and comment on a few articles before coming up with opposing or opposing opinions.
- Encourage discussion – To ask questions. Then listen and respond, seeking to move the conversation forward.
- Stay professional – People are on the platform to work, remember? If you don’t tell a coworker or your boss in person, don’t say it here.
- Think before you link – LinkedIn is pretty clear on this. Any URLs to commercial sites that attempt to sell a product or service will be flagged and removed, along with those redirecting to inappropriate / spam-like content.
pro-type: Want to capitalize on the time you spend getting acclimated to a LinkedIn group and its particular community? Leadjet is a browser extension that helps sellers work faster and more efficiently. Automatically add LinkedIn leads in one click to your CRM, without wasting time entering data manually.
With a tool like Leadjet, you fit into a group’s community and significantly add to your pipeline of high quality leads at the same time. Win-win.
Navigate LinkedIn Groups
You can access LinkedIn groups in several ways. Search for groups directly in the search bar, just like you would find connections, businesses, or anything else on LinkedIn.
You can also find them in the “ Work ” grid of your navigation bar in LinkedIn, or on linkedin.com/groups.
How to find groups on LinkedIn
Find groups that match your industry and interests by searching for relevant titles, keywords, or phrases. For virtually any industry or function, you will find a number of LinkedIn groups.
Evaluate group descriptions, as well as connections in your network that are already members, to determine which groups are best for you.
LinkedIn Groups Directory
Browse the LinkedIn Groups Directory – accessible from the right navigation as well as the search drop-down menu at the top left of the LinkedIn user interface. Search by name, phrase, or keyword and browse results based on the group name or a keyword in the group description.
How to join groups on LinkedIn
You can join a group on LinkedIn by clicking “Request to Join” on a group’s home or profile page. Your request is sent directly to the group administrators, who will assess your suitability for the group.
Or, if another connection invites you to join a group, all you need to do is accept the invitation from your inbox or notifications screens, just like you would a standard connection request.
Where are my groups on LinkedIn?
LinkedIn groups have an impact the appearance of your LinkedIn profile in several ways. As mentioned, people who view groups can see which of their connections are already members. Additionally, the “Interests” section at the bottom of your profile displays a selection of information, including the topics and experts you follow on LinkedIn, as well as group memberships.
If you’ve been on LinkedIn for a while, you may have outdated or inactive group memberships. You can organize what appears on your profile for others to see when leaving groups that no longer interest you. But what if you want to keep receiving messages from certain groups but don’t want them to appear on your profile?
On the page listing all your group affiliations, click on the three dots to the right of any group list and select “Update your settings”:
On the linked subpage, toggle “Show group on profile” to “No”, which keeps your subscription but hides it in the “Interests” section of your profile. This ensures that only other members or people who directly search for this group can potentially see your affiliation.
Now you can stay connected to this group of high school alumni or continue to follow a competitor’s learning community without this information showing up for anyone to see on your profile.
The above applies to the groups listed. Groups not listed are not publicly searchable and will not appear on your profile, except other people who are also members of the same group. Potential members can only see or access the group after receiving an invitation from a current member or administrator.
Best groups to join on LinkedIn
Regardless of your industry, role, or goal for joining LinkedIn groups, there’s probably no shortage of curated recommendations for the best groups. To get started, you can check out resources such as “20 LinkedIn Groups Every Marketer Should Join” or “11 essential LinkedIn groups for recruiters. “
It also helps to think beyond immediate or explicit professional affiliations. Don’t limit yourself to only joining groups directly related to your industry.
Alumni groups are often both particularly active and useful, especially if you are trying to break into a new area or build relationships in a new area.
Research the groups to which your ideal clients belong and be an active and engaged member of the groups you join to maximize the potential for meaningful networking and social sale.
Explore the potential of LinkedIn groups to support your own goals by joining a few groups today. Start with one or two groups from your industry, and another depending on where you went to school or your personal preferred interests.
Think of them as digital versions of groups and spaces that you would also consider visiting offline. Start observing the conversations, looking for ways to contribute, and assessing how you might fit into the group community. Good luck!