Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be posting the content to First Things First on Adweek.com every morning (like this post), but if you’d rather have it come straight to your inbox, you can sign up for the email here.
Much damage was caused last Wednesday during the capture of the capital: tragic deaths and injuries, devastation of the building itself and, as many lawmakers have suggested, damage to the reputation of the US government – and to the very soul of the nation.
And then, at a level that pales from the old issues, there’s the continued deterioration of the Trump brand. Twitter decision to permanently ban Donald Trump’s account @realDonaldTrump Friday represents the final blow to the president and his name, which has long been enshrined in his various businesses. As of Wednesday, even Trump’s staunchest supporters have distanced themselves from him, leaving the business world wondering: What will the Trump brand look like when he steps down?
Robert Klara of Adweek asked the experts: Now that it’s associated with extremism, will the Trump brand survive?
Related: Conservatives who have fled Facebook, Twitter and other platforms in recent months have made their way to Talk – but the app has been removed from the Google Play Store and the Apple App Store for poorly moderating content in its community.
Media buyers have cautiously greeted the events of the past week, which insisted on putting their campaigns on hold – and now some are still wondering when it’s safe to resume. After all, a naturally edgy audience does not respond well to brands that are marketed during crises. Ronan Shields and Lucinda Southern from Adweek spoke to several agencies about their strategies for advising clients on ad spend during tense cultural moments.
It’s not always an easy call: “Some advertisers don’t necessarily have the luxury of changing their budget right now.”
General Motors’ new identity design – the fifth of its 113-year history – was unveiled this year at CES 2021. The new look underscores its commitment to electric vehicles, which includes the introduction of 30 electric models from here. 2025.
Quibi, alas, came to an end in less than a year after launching in early 2020. But fans, fear not: the streamer’s content, comprising over 75 scripted originals, reality TV series and short documentaries from less than 10 minutes, will continue. Roku has acquired the worldwide rights to stream the programming on its dedicated viewing hub, The Roku Channel.
More news today:
In an act of extreme social distancing, a handful of brave moviegoers will be sent to secluded locations – like a lighthouse on a remote North Sea island – to watch the 60 Gothenburg Film Festival film premieres, alone and without. phone to connect them. to the rest of the world.