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After today’s inauguration, Trump left and, it seems, on the path of contempt– at least in terms of interest in its brand. His tenure appears to be working against him, as 48% of Americans polled by Adweek and Morning Consult believe his presidency has damaged the Trump brand. Most of the people questioned do not want to support it financially.
On TVNewser, Adweek’s AJ Katz followed television coverage of President Joe Biden’s inauguration. Journalists recalled the most memorable moments of the opening day of their careers, and shared their reflections on Biden’s inaugural address—Which earned praise from Chris Wallace, Karl Rove and Norah O’Donnell.
Finding the right tonal balance will be harder than ever for advertisers looking to capture the hearts and minds of audiences during Super Bowl LV – so difficult that some of the biggest brands that typically make appearances don’t. (However, some newbies make appearances.) “If you’re very calm and close your eyes, you can actually hear the sounds of your hand in every mount bay across the country,” said Don Shelford, Executive Creative Director at Swift.
Along with everything else, 2020 has laid a major wrench in agency operations, with remote workers, clients pulling ad spend, and campaigns shifting to stay relevant. Things haven’t stopped changing, but agencies have started to engage in constant pivots and have learned to give marketers what they need right now. This means new models for acquiring talent and working with freelancers, not to mention working with smaller budgets.
Black Americans need to learn a whole host of unofficial rules to keep them safe and secure – which is why a group of agency creatives turned these guidelines into an online encyclopedia that aims to spur change. The Encyclopedia of Unwritten Rules clarifies how racism manifests itself in the daily life of black people.
This starry spot for Adidas’ ‘Predator Freak’ boots follows an epic WhatsApp group chat hosted by David Beckham to speak with his #Squad, which features French football player Wendie Renard, English women’s football star Toni Duggan, Manchester United player Paul Pogba, Real Madrid manager Zinedine Zidane and many others.
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