Huawei finished in fifth place, which is a massive year-over-year drop. It’s a little surprise given the company at the top of the smartphone ranking last summer, according to the research firm Canalys. The company is still struggling with US sanctions, and would consider abandon its Mate and P premium smartphone brands. (Huawei has already done this with its sub-brand Honor.) Yet Huawei is a powerful brand with a strong footprint in Asia. So it will be interesting to see if he can bump up the shipping charts over the next few quarters.
IDC believes current growth “will remain strong” through 2021. Nabila Popal, research director at IDC Worldwide Mobile Device Trackers, said the market is rebounding due to pent-up general demand, the roll-out of 5G, aggressive sales and success of low and mid-range phones. “Locks also make people spend less on areas like entertainment, travel and dining – and smartphones benefit,” she added. “In addition to all of these factors, the rapid recovery and resilience of the smartphone supply chain must also be recognized.”