The MLS Impact becomes the Montreal Football Club to show its local pride



The sports franchise’s first major rebranding of the year came in early January. 14, to be exact – when the Montreal Impact of Major League Soccer revealed it was becoming Club de Foot Montreal, or CF Montreal, with immediate effect. However, unlike the two name changes to major sports teams in 2020, the culmination of decades of backlash to be racially offensive, this …

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