You could soon add Mini to the ranks of automotive brands planning to go all-electric within a decade. According to at Electrek, The mirror sources Understand that Mini will only be using the electric vehicle by 2030, with its latest new combustion engine car arriving in 2025. It would be the first BMW badge to drop gas, the German newspaper said.
While the Cooper SE (aka Mini Electric) is the label’s only pure EV at the moment, an all-electric version of the Countryman would go into production in 2023. Two crossovers are also in the works.
If the story is correct, you’ll hear more about the electrification plans when BMW CEO Oliver Zipse gives a financial presentation this week.
It would not be the most ambitious goal. Mini is a very concentrated brand with only a few models, and its cars are primarily focused on city driving rather than cross country jaunts. It won’t take much to electrify the lineup, and range won’t be as much of a problem as it is for BMW itself and other automakers.
Even so, the change would be significant. Mini would add momentum to the transitions heralded by the likes of Jaguar Land Rover and Volvo for 2030, not to mention slightly less ambitious projects at Ford and GM. It can become increasingly difficult for competitors to stick to gasoline engines without appearing behind the curve. Besides, Mini gives BMW a way to test the waters – it can see how electrification works for a brand while taking a slower pace for its main customers. To what extent Mini tariffs could dictate changes in BMW’s overall strategy.