The Jeep middle gets a start; Inside Washington’s New Branding: Thursday First Things First


Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be posting the content to First Things First on Adweek.com every morning (like this article), but if you’d prefer it to come straight to your inbox, you can subscribe to the email here.

Don’t miss Marketing profession, a new series featuring top executives sharing their thoughts on the importance of leveraging the intersectionality of marketing, finance, technology, people and the boardroom to drive growth in the company. Grant.


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