The end of stupid pipes


The phone company didn’t care what type of conversation you were having. The call was the call. The same goes for cable – it doesn’t matter what you watched.

The reason retail banks are so frustrating for many customers is that because they started out with a geographic focus, they don’t know who their customers are. They randomly under-serve or surpass. And in trying to serve everyone, they end up doing a bad job of serving anyone.

But there is no longer any reason for a supplier to be stupid. They can optimize for you and your needs. They know what you have done and should be able to guess what you might want next. Don’t do that at you, but with you and for you.

“You can choose anyone and we are anyone” is a bad slogan.

How to make your pipe smarter than that?



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