The difficult choice of disappointment


Any forward movement disappoints someone.

If you serve one audience, you drop another. A focus means that something else has been ignored. If you create something rare, someone isn’t going to get their hands on it.

The very act of creating means that it won’t be the perfect fit for everyone.

On the other hand, for sure, we know that doing nothing disappoints an even larger group of people.

The opportunity is to find someone to delight in and to accept that someone is not everyone.

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