The Cannes Lions roar in person; How not to redesign a logo: Wednesday first things first

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Most industry events have been solidly virtual since March 2020, and the Cannes Lions Live Lions in 2020 are no exception. But the organizers of Cannes Lions 2021, which is scheduled for June 21-25, are confident the event can regain its glory in person. Agencies and brands are waiting to see what it looks like and if it turns out to have hybrid elements.

But how will it work – and will it works? Participants will need to consider safety – and whether it’s financially possible this year.

Burger King and GM’s identity reshuffles have been the subject of discussion on #DesignTwitter over the past week. While Burger King gained admiration for its nostalgic appeal and warmth, General Motors did not receive as much praise – and this discrepancy might have something to do with how each of the new logos was presented to the public. .

The art of revelation: Jeeves Williams explores a certain story and explains why one flipped and the other flopped.

After a year of more of a bit of downtime and gloom, get ready for some vibrant, psychedelic colors and energetic electronic audio content. That’s what Adobe predicts for 2021 in its Visual and Creative Trends report, based on data and insight from users, artists, influencers, news and other research.

Inside the trends: Expect a year of compassion, good feelings, and sensitivities returning to nature.

The rush for post-holiday returns has started, and retailers are finding new ways to make the process less painful for customers and their bottom lines. Yields have increased predictably from the same time period last year, with e-commerce yields up 76%. Lisa Lacy, from Adweek, explored how retailers are relieving some of the challenges of the comeback season this year.

How it works: Some retailers are reinventing the way people return items – and others are simply calling it a wash.

More news today:

A new campaign launched on behalf of Pfizer, BioNTech and an alliance of health associations aims to instill confidence in the vaccine. PSAs do this with a simple message reminding people of the times we enjoyed Covid – and the times we might end up with a vaccine.

More of the latest:

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