… That’s not exactly the message your customers should get from your website’s thank you pages, is it?
Thank you pages are effective opportunities to show your appreciation to your prospects, prospects, and customers for taking the desired action – and even potentially converting users or increasing sales through additional CTAs.
Here, we’ll explore six different purposes for a thank you page, as well as six amazing examples of thank you pages to inspire your own creations in 2021 and beyond.
Let’s dive in.
What is a thank you page?
Your customers and prospects see your Thank you page immediately after filling out a form or making a purchase on your webpage. It acts the same as a confirmation email – except that viewers don’t have to choose to open it.
Think of a thank you page as the last step in your conversion process and the first step to building customer loyalty.
The thank you page presents a great opportunity to turn a prospect into a customer – or a customer into a brand advocate. The best way to do it? Take the next step (s) of the buyer’s or user’s journey:
- … Obvious and clear
- … Immediate
- And exciting or desirable.
What is the benefit of a thank you page?
Think of it this way: you might never have an easier, more natural opportunity to give a customer something that pleasantly surprises them and is exactly what they want.
How do you know what your customer wants? They are right I told you that exactly what they want, by following a call-to-action on your site.
Once someone has followed the CTA on a landing page, take them to step two of their journey before clicking. Show customers that you are ready to deliver value time and time again.
For example, if a customer makes a purchase from your site, use the thank you page as an opportunity to add value through additional resources or content, which will build trust and delight customers.
You can also use a form-based thank you page to let prospects know the next steps. If the prospect has downloaded an ebook from the social media calendar, the thank you page may list alternative social media resources that you want to provide.
To see this in action, let’s explore sample thank you pages next.
Examples of thank you pages
1. Objective: complete the contact form
Confirm to your customer that they have successfully completed the planned action – and remind them what you will do (and not do) with their information. Build trust and let them know you’re on their side.
Let consumers know that you want to provide value… and don’t email them just for fun.
This is your best shot at convincing consumers that your brand is different, and it happens long before they browse any of your messages in their inbox.
Best contact form thank you page
Social Axis tells a great story layered on their thank you page for new contact form registrations. Through a neat layout and clean design, they manage to push their main CTA while building social validation and trusted partners.
2. Objective: downloadable
You probably have an eBook or other downloadable lead generation that you want to email automatically. However, it is always best to offer a download link to the originally requested article directly on your thank you page.
This can keep your customer engaged with your site and increase the likelihood of them opening and interacting with your documents immediately.
Best thank you page for downloadables
the Content Marketing Institute incorporates both native download links and curated suggestions for additional on-site content in their thank you pages. (It’s almost like they’re doing this sort of thing for a living …)
3. Purpose: purchase confirmation pages
The after-sales confirmation page is an often missed opportunity to showcase similar, related or complementary products.
To increase efficiency, you’ll want to personalize these recommendations with an alignment offer – such as a coupon, rewards program, etc.
If customers can create an account on your site, but also have the option to check in as a guest, the confirmation page is also a great opportunity to request a free account to be set up.
Best Buy Thank You Page
Few companies can even begin to approach the level of customer data that Amazon collects, stores and operates all of their activities. This quality of information – and the company’s essentially unlimited supply of items and store listings – makes the purchase confirmation page incredibly effective (and, as a consumer, quite hard to resist).
4. Subject: appointments and reservations
When you have someone new on a date, the thank you page provides a ready-made opportunity to broaden or extend the conversation with them. Encouraging viewers to follow or engage with your organization on social media is a natural next step.
Best thank you page for an appointment or reservation
Open table prompts users to download the app once they have made an appointment so they can track and modify changes from within the app itself. The thank you page also includes helpful notes on what to know before arriving at the restaurant.
5. Objective: Account creation Thank you pages
This is a great opportunity to seamlessly introduce your prospect to your onboarding or account setup process.
You’ll want to make things so easy that they won’t even think about clicking.
You know how hard you had to work to get them to this point in the first place. Why not capitalize on early by shifting them a step or two in your retention lifecycle journey?
Best thank you page for account creation
Backlinko go above and beyond by establishing next steps for their prospects. They permeated the message of their page with urgency, but also friendliness and accessibility.
6. Objective: Donation of thank you pages
A donor doesn’t buy a product the same way most other customers do, but they are undoubtedly looking for an element of reassurance, affirmation, appreciation or – at the very least – confirmation that their contribution is having an impact. positive and well spent.
For nonprofits, political campaigns, and other donor solicitation sites, use the thank you page to provide a window into the impact of each donation, right from the start.
Plus, it never hurts to be able to anticipate and answer questions about your effectiveness even before they’re asked.
Top Donor Thank You Page
Save the chimpanzees highlights the impact of storytelling on their donor thank you page, putting chimpanzees – the organization’s beneficiaries – front and center.