Content discovery platform Taboola became the latest platform to adopt the stories format with the beta rollout of Taboola Stories on Monday.
Advertisers will have access to the story format first popularized by Snapchat and then adopted by Instagram, Facebook and other social platforms, but with the content alive on trusted publisher sites, rather than social media.
Taboola said that publishers can easily add the Taboola Stories format to their websites, providing them with new opportunities and providing new experiences for their readers.
Taboola Stories can be integrated into homepages and articles in mobile environments, giving readers access to constantly updated recommendations that will automatically cycle vertical and mobile-friendly content once they are. selected.
Publishers can recirculate relevant content based on what visitors to their sites are reading, potentially increasing the time these visitors spend on their sites.
The format also allows publishers to take advantage of the popularity of mobile-friendly vertical formats for content.
Taboola said article recommendations are powered by artificial intelligence and data from the platform’s readership of more than 500 million daily active users, and that it operates the same recommendation engine as a custom feed Taboola Feed, which is used by over 9,000 publishers.
CEO of Taboola Adam singolda said in a statement, “We combine the best of both worlds, making it easier for publishers to stay engaged than ever before and for readers to discover more content and promote advertiser recommendations they may like. . Taboola Stories is a big step forward in the flexibility we’ve given editors and their abilities to interact with readers. We are fortunate to have spent 13 years innovating to provide more opportunities for publishers to develop closer relationships with readers and generate more engagement and revenue in the process. Compared to story-based formats on traditional social media platforms, Taboola Stories offers similar formats, but side-by-side with premium editorial content existing on the open web. “