T-Mobile’s decision to enroll as many of its customers as possible in a program that sells their data to advertisers goes against what we’ve seen recently from tech giants like Google and Apple. It wasn’t until earlier this month that the first one said he would. stop selling ads which are based on a person’s browsing history and do not create any cross-app tracking tools in the future. Apple, meanwhile, will soon require developers explicitly get someone’s permission before following them on websites and apps. It’s even a step beyond the data collection that AT&T and Verizon (Engadget’s parent company) are currently running. While both carriers automatically enroll their subscribers to programs that group them into shared interest groups, as an AT&T or Verizon customer, you don’t have to do everything in your power to prevent your provider from wireless services to share more detailed information about you.
You can opt out of the adware program by opening the T-Mobile app on your phone, tapping on the “More” tab, and then going to the “Advertising and Analytics” section. Disable the button next to the “Use my data to make ads more relevant to me” option.