Multi-year program will bring together Los Angeles-based artists and Snapchat Lens designers together to create augmented reality monuments and murals celebrating diverse histories and perspectives of communities across the city and examining key moments and characters from the past and present that have been overlooked.
They will come to life through the Snapchat app in places like the museum’s Wilshire Boulevard campus and Magic Johnson Park.
The first five artists to participate will be IR Bach, Mercedes Dorame, Glenn Kaino, Ruben Ochoa and Ada Pinkston. Details on each of their projects will be revealed in early 2020, with more artists and projects added at a later date.
Rita Gonzalez, curator of Terri and Michael Smooke and head of the contemporary art department at LACMA, said in a statement: “The five participating artists are interested in the important issues surrounding public commemorative art: what experiences and perspectives are being put forward? Which stories are erased? We look forward to discovering their vision and sharing these works with the public.
The Andrew W. Mellon Foundation, the largest funder of the arts and humanities in the United States, recently launched The monuments project, a five-year, $ 250 million commitment to transform the way public spaces are used to tell our country’s story.
Elizabeth Alexander, President of the Andrew W. Mellon Foundation, said in a statement, “We are delighted to join LACMA and Snap in supporting this exciting new initiative, and we look forward to the fresh and far-sighted work that Monumental Perspectives will do. to stimulate. These visionary artists will chart bold new ways to discover and understand the complex history of our country’s monuments and memorials, and will foster broad public engagement and enthusiasm for the future of our memorial spaces.
Snap Co-Founder and CTO Bobby murphy added, “LACMA shares our belief that AR can be an immersive and impactful storytelling medium, as well as a vehicle for advocacy and representation. We’re excited to support the creative vision of local artists and lens makers as they bring untold stories from diverse Los Angeles communities to a new dimension. “
And Michael Govan, CEO of LACMA and Director of Wallis Annenberg, said: “LACMA has partnered with Snap before, but this is a really ambitious initiative to match artists with innovative Lens Creators to rethink the way to mark LA with diverse stories through digital public works of art. Building new physical monuments takes a long time, but the issues around monuments in America are urgent. Using Snap’s advanced AR technology, artists and their virtual works mapped to specific locations can inspire immediate conversations around real stories, real places, and visions of the future. “