Smart sports | MIT Technology Review

Smart sports planning

City planners and event planners will also benefit from the digitalization of sporting events, especially in how sport solutions are supported by smarter planning. This means that trips to and from major live events will be smoother and more efficient in the future, as vehicle flow, transit provision and parking can be optimized using cloud technologies.

Depending on the expected influx of visitors, event planners can assess the passenger density in the city and deliver fleets of buses or taxis based on demand and capacity in real time. This data-driven intelligence and responsiveness can also play a role in managing an emergency scenario, such as a traffic accident or medical incident response times.

At the sports venue itself, spectators and organizers enjoy improved health and safety, thanks to visual AI technology and prediction software. A planning innovation driven by covid-19 is the introduction of Alibaba event simulation services (ESS) that allow remote event planners to plan the virtual layout for the positioning of equipment, facilities and cameras. “Now the planning team can stay at home anywhere in the world to design the layout of a site overseas,” said Yuan.

Cloud computing technology brings all sports fans, whether they watch them live or virtually, closer to the sports they love. It improves the quality of athlete performance, raises the bar for sports themselves, and delivers immersive experiences that allow fans to engage in many new and different ways. For sports teams, associations and event planners, cloud services help them grow their brand and audience and run events in a transparent and secure manner. These factors are essential to bounce back from 2020 and welcome spectators back to major sporting events.

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