The move represents a change from Shopify’s previous stance on monitoring its platform. In 2017 CEO Tobias Lütke wrote an article in Medium in which he defended the company’s decision to continue hosting the Breitbart online store, despite all the hateful and deceptive content the point of sale was publishing at the time. “Trade is a powerful and underrated form of expression,” Lütke said in the Publish, which has since been deleted. As TechCrunch Noted, the company has since changed its stance, with the most notable example before today being in 2018, when it banned several far-right organizations, including Proud Boys.
While the company isn’t a household name like Facebook and Twitter, Shopify’s decision to remove Trump-affiliated stores from its platform still matters. Shopify is one of the largest ecommerce platforms in the world. On his website, the company says that between 2016 and 2019, its merchants generated $ 319 billion in economic activity around the world.