Shamrock Capital acquires Bayard Advertising



Shamrock Capital, Adweek’s parent company, has acquired New York-based Bayard Advertising, which specializes in recruiting marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services including branding, creation, digital media strategy, programmatic buying, social media engagement and more . “For nearly 100 years, Bayard has operated as a …

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