Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be posting the content to First Things First on Adweek.com every morning (like this post), but if you’d rather have it come straight to your inbox, you can sign up for the email here.
This is the Lifetime Movie you didn’t know you needed, and yes, this is a real movie or an “Original Lifetime Mini-Movie”. Mario Lopez stars as sexy Colonel Sanders in “A Recipe for Seduction,” a 15-minute branded content gem lovingly crafted by Cable Network, KFC and Wieden + Kennedy Portland. It delivers everything you’d expect from a lifelong soapy, dramatic movie, with a side of KFC goodness.
Prepare to be wowed: Escape from the official poster and enjoy the exciting trailer.
It has been an emotional year and it is no surprise that the biggest brands in the world responded to this moment by bringing entertainment and joy to the masses in the form of their holiday advertisements. From uplifting and heartfelt to humor and irreverent, we’ve rounded up the most enchanting commercials of the 2020 holiday season for your festive enjoyment.
And speaking of memorable vacation promotions: Ugly Christmas sweaters are so 2019. This year wear one of these ugly christmas masks from Canadian retailer Mark’s.
Nielsen is gearing up to offer Nielsen One, a new analytics tool that will allow publishers and marketers to conduct single-metric transactions on linear and digital platforms – a major overhaul of its video metering. The company says it will completely change the way the industry deals – at least two years from now, when Nielsen One is actually ready for deployment.
Also on TV and streaming news: Jim Keller, former vice president of national ad sales at Hulu, joins Discovery Inc. like teu, digital ad sales and advanced advertising.
Instead of its typical holiday greeting video, Publicis will host a four-day virtual event for its 80,000 employees, with fireside chats with Disney President Bob Iger, Microsoft CEO Satya Nadella and Michelle Obama. The event will also include a roadmap for 2021 and launch new initiatives that reinvent its vision and strengthen its commitment to diversity.
More news and highlights of the day:
A new Girls Who Code campaign illustrates the impact of female coders by showing how the internet would be broken if all of coders’ contributions disappeared. He also points out that only 25% of IT jobs are held by women.