Seeing is believing: why visual search works

Instead of text searches and browsing results pages, visual search enables improved, modern interfaces that help organize and review buying options faster, which comes naturally to Gen Z and Millennials. Through the convergence of computer vision, machine learning, and neuroscience, visual search helps marketers meet these customers where they are by returning the most relevant search results based on similarities. (for example, color, style, shape, etc.)

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