Scotts Miracle-Gro Super Bowl ad draws inspiration from millennial gardening ‘wave’

Scotts Miracle-Gro’s first Super Bowl appearance also marks another first for the brand: a new spokesperson named Pete. Pete positions himself as the brand’s resident “expert” and aims to appeal to millennial gardening and lawn care enthusiasts. Although its introduction may be sufficient for an advertisement at any other time of the year, the …

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