Nuno Teles and Yum! From Diageo Kevin Hochman of Brands on transition from CMO to President

Nuno teles, Chairman of Diageo Beer Company and Kevin hochman, US President of KFC & Pizza Hut at Yum! Brands have had long and successful careers as marketers, making the leap from CMO to President. So how did they get to the top? What skills were essential for them to develop in order to win this new seat? What critical moments in their careers have defined their career? And how should marketing managers think not only to get that seat, but also to demonstrate their credibility as business owners?

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