New LinkedIn Marketing Labs courses available to members

LinkedIn opened a free online learning center on Wednesday LinkedIn Marketing Labs, which offers curated courses for marketers who want to use the platform’s tools to reach and interact with professionals.

Customer Marketing Manager Renee Lowe said in a blog post that the courses included in LinkedIn Marketing Labs are specially run by in-house experts who have studied LinkedIn advertising best practices across a variety of industries and bases. clients.

She wrote: “The point is, advertising on LinkedIn works. Lead generation forms on LinkedIn generate five times more conversions than landing pages, and you’re six times more likely to convert audiences when they see both branding and acquisition messages on LinkedIn. But not everyone has a solid grasp of LinkedIn advertising best practices, and even those who know the basics can benefit from advanced lessons and the latest trends. The science of marketing is constantly evolving, and now you have a new resource to help you stay ahead of the curve. “

The six initial course offerings are:

Lowe said interested members should head to the LinkedIn Marketing Labs hub and choose their primary focus – ad campaigns, media planning and strategy, or both – at which point they’ll see a variety of courses at different levels of expertise.

Pre-course self-assessments invite users to answer a series of questions to test their knowledge of the topic, and courses are designed to be interactive, with text and video, and take place at a pace chosen by the member. .

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