New Knob Creek Shorts Combine Whiskey with Guided Reflections Led by a Meditation Expert

As brands continue to navigate the intricacies of advertising in the midst of a deadly pandemic, Knob Creek has chosen something new for part of its “Every Bit Earned” campaign: Guided Thoughts. Rather than offering distraction through humor or ‘all in this together’ feelings, the Kentucky bourbon brand has teamed up with Jesse Israel, founder of the mass meditation movement The Big …

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