Patricia Corsi has learned many lessons throughout her career but the most important is a lesson that has been right under our noses (when we got to travel) – put on your own oxygen mask first before helping others.
Having held many senior positions in the CPG space before moving to the healthcare industry as Global Marketing and Digital Director for Bayer Consumer Health, Patricia is more than familiar with the tangible skills needed to be successful. in marketing. But it’s her own personal beliefs and life experiences that have shaped her into the marketing force that she is today. From being exposed to leadership by her grandfather and father to embracing her Latin heritage instead of struggling against the stereotype, Patricia offers the community something that many leaders struggle to represent: sincerity.
Read on to learn more about how Patricia makes real connections, the central role education plays in her life, and why she believes in the power of yes in mental health and self-care.
Tell us about what you are doing now.
I am the global director of marketing and digital at Bayer Consumer Health. In my role, I am responsible for leading the digital transformation program across functions, modernizing marketing with stronger creativity and building capacity in marketing, digital and sales to support the different teams serving our consumers and the needs of our customers.
In short, my ambition is to humanize science with a consumer-centric approach while integrating the culture of learning and performance within teams.
How did you get where you are today?
The learning and inspiring leadership of my grandfather and my father, both independent entrepreneurs, had a tremendous impact on my values, principles and work ethic. I started working with them very early on and observed how they did the job and how they ran their teams. They were true servant leaders who had their customers, teams and communities at the heart of every decision. Courage has also been a big driver – the courage to step into different roles, industries, countries and places outside of my comfort zone.
Women often attribute a large part of their success to supporting the people with whom they surround themselves. How do you maintain strong professional relationships throughout your career?
My most important support comes from my home – my husband and my son. My husband (who changed jobs to prioritize my career and quit working when we left Brazil over ten years ago) has played a fundamental role in my career development. I’m also grateful to the friends, sponsors and mentors who continue to support me and invest time in me – many of whom are former bosses who believe in my potential. It continues to motivate me to stay the course.
Care deeply about your relationships and how to nurture those relationships will come naturally.
It is important to foster and maintain strong relationships. One thing that works for me is connecting when it makes sense, sharing ideas, asking for their perspective, and offering whatever support I might be able to provide. These connections are not motivated by gain or professional interest. It’s easy to connect when you really care about the people you talk to. Care deeply about your relationships and how to nurture those relationships will come naturally.
What is the way you have invested in yourself that has had the most impact in your career? And during the past year?