NBCUniversal, Ad Council and SAP Execs on the Power of Goal-Driven Marketing

While targeted marketing is not a new term in our industry, it has taken on significant new meaning in a COVID world. It’s not enough to act on behalf of the consumer – instead, brands are moving towards a more collaborative approach to working alongside consumers to effect positive change at the individual and community levels.

Don’t miss Marketing profession, a new series featuring top executives sharing their thoughts on the importance of leveraging the intersectionality of marketing, finance, technology, people and boardrooms to drive growth in the company. Grant.

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