According to the report, new app downloads, App Store spending, daily time spent, and mobile ad spending all increased in 2020 compared to 2019. For example, mobile ad spending reached $ 240 billion. in 2020, an increase of 26% year over year. .
Looking specifically at social media apps, App Annie found that time spent per user in 2020 increased by up to 325% year over year, writing:[TikTok’s] Average monthly time spent per user grew faster than almost any other app analyzed, with 70% in the US and 80% in the UK, overtaking Facebook. “
On Android devices in the US, TikTok had the highest “average monthly time spent per user among major social networking apps by hours spent in 2020,” at 21.5 hours per month. It was followed by Facebook (17.7 hours), WhatsApp (7.7 hours), Instagram (7.5 hours) and Messenger From Facebook (three hours) in the top five. Overall, App Annie said TikTok “is on track to reach 1.2 billion active users in 2021”.
App Annie also ranked the best “escape apps” in the social media category in terms of monthly active users in 2020. In the United States, TikTok led the way, followed by Discord, Facebook, Instagram and WhatsApp in the top five.
Read the full App Annie report here.