Michael B. Jordan is Alexa’s voice (and body) in Amazon’s Super Bowl commercial

Ahead of Sunday’s game between the Kansas City Chiefs and the Tampa Bay Buccaneers, you can watch the announcement that Amazon will air during the Super Bowl. Titled Alexa’s Body, it features an Amazon employee and the company’s new $ 100 Echo model. Oh and Black Panther Star Michael B. Jordan also makes an appearance.

The ad begins with a fictional employee praising the design of Amazon’s latest smart speaker. “I literally couldn’t imagine a nicer vessel for Alexa to be … inside,” they say. Echo 2020, his train of thought drifts as a bus pulls up outside, the side covered with an advertisement for Jordan’s new Prime Video series, Without remorse. We then see a few scenes with Jordan as Alexa, with the best heading towards the middle of the ad.

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