Locked out of in-game Super Bowl ads, alcohol brands find creative ways to grab consumers’ attention

While a lot of things look different about this year’s Super Bowl, one thing remains the same: Every national in-game advertisement for an alcoholic beverage will be for an Anheuser-Busch brand. This is because since 1975 the beer giant has made a deal with the NFL to keep all other brands of alcohol from the Big Game …

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